• TURIZEM 4.0 - Tourism 4.0 – Enriched Tourist Experience
The Client : Ministrstvo za izobraževanje, znanost in šport ( TURIZEM 4.0 )
Project type: Projects Structural Funds
Project duration: 2018 - 2021
  • Description

Tourism industry is growing rapidly. With more than 1.3 billion tourists yearly around the world an implementation of a small change in the sector can have a huge impact on the whole society. Therefore, a paradigm shift is called for and new technologies are at the centre of it. The biggest research and development project in Slovene history, called Tourism 4.0, is addressing this challenge. Based on the modern paradigm known as Industry 4.0, the project aims to improve the added value to tourism through innovation and creativity. With the help of key enabling technologies from the Industry 4.0, such as IoT, Big Data, Blockchain, AI, VR and AR, we plan to developed tools to help manage tourist flows while respecting the users data privacy and easing the negative impact of tourism on local community and environment.

Our goal is to unlock the innovation potential in the tourism sector to affect every field around it by creating an ecosystem in which infrastructure, people and technology behind it merge into one seamless experience of many personalized outputs. The research project is supported by several government institutions that also strive to support and engage all stakeholders in the tourism ecosystem in order to take lead in the development of Tourism 4.0 and make Slovenia its testbed.