The aim of the project is to showcase RFID technology to SMEs in the food & drink industry and to identify and trace food information to fulfil societys needs. The Farm2Fork project was officially launched in Brussels by the coordinator, the University of Wolverhampton and the 10 partners, representing 6 EU states in the presence of EC officials. The purpose of the F2F project is to demonstrate the use of RFID at all stages of the production and sales chain, allowing products to be tracked across Europe from the producer (farm) to the end consumer (fork). The project will federate international producers, processors, logistics, retailers and consumers around a data system which will deploy standardised solutions to allow the traceability and authentication of foodstuffs.