• Course code:63559
  • Credits:6
  • Semester: summer
  • Contents

Due to the rapid changes the course content will accommodate the development in this area:

1. Introduction to Digital Marketing

2. The characteristics and behavior of consumers in the digital marketing

3. The digital marketing and market research

4. Products and services in digital marketing

5. Special pricing in the digital marketing

6. Marketing channels in digital marketing

7. Digital Marketing Communications

8. Marketing relationships in the digital marketing

9. Business Models of Digital Marketing

10. The marketing plan for the needs of digital marketing

  • Study programmes
  • Distribution of hours per semester
45
hours
lectures
30
hours
tutorials